DesiVartha.com

Siddharth is Frooti�s BA!
Views ::213 Siddharth is the new brand ambassador of popular mango drink Frooti. Incidentally, this is the first time that Frooti has chosen a brand ambassador for its new campaign. An ad featuring Siddharth was shot recently and it�ll be aired soon in Hindi, Telugu, Tamil, Kannada, Malayalam, Marathi, Bangla, & English. Frooti is the second brand endorsement which Siddharth has signed after becoming the face of Peter England apparel. Meanwhile, the actor is gearing up to join the sets of Nandini Reddy�s upcoming film .

Mahesh Babu is national brand ambassador for Thums Up!
Views ::156 Superstar Mahesh Babu has bagged another major brand endorsement deal.And probably for the first time ever for a Telugu actor, he will be the face of the brand not just in Andhra Pradesh, but across India! Mahesh Babu has been roped in as the brand ambassador for Thums Up across the country. He was the brand ambassador for the soft drink in Andhra Pradesh till now, but he will take over from Akshay Kumar as the face of the soft drink across India. A new series of commercials will be aired soon and these were shot recently in Bangkok.

This goes to show the increasing popularity of Mahesh Babu and as we reported yesterday, the growing recognition for him across India. Way to go Mahesh! .

Hyderabad to host biggest corporate cycling event
Views ::162 Over 3,000 employees of various MNCs in Hyderabad will participate in the Republic Ride-2012, being billed as India's biggest corporate cycling event.
Hyderabad-based Atlanta Trust along with various industry associations will be organising the mega event on Republic Day, Jan 26 at the Gachibowli stadium.
Dinanath Harappanali, chairman and founder of Atlanta Foundation, told a news conference that NASSCOM, ITsAP, TiE, the American Chamber of Commerce in India, the Hyderabad Visitors Convention Bureau and the Sports Authority of Andhra Pradesh would be supporting the foundation in organizing the third edition of the annual event.
Riders from MNCs like Deloitte, GE, ADP, GMR, Mahindra Satyam, Infosys, CA, Wells Fargo and Invesco will participate in the ride, the proceeds from which will be used for funding the education of underprivileged children.
He said any citizen can participate in the ride which will be in the categories of 100 km, 50 km, 10 km and 5 km.
This year's event is being sponsored by Mahindra Satyam, Invesco, ADP, BSA and co-sponsored by Ascendas. TA Cycles has donated 100 bicycles worth Rs.300,000 for the event.
There will also be a cycling carnival with 18 cycling-based games like Cyclotomy, Tire-Tug and an amateur Cycle Polo tournament.
The foundation will also hold Flag Me contest to identify maximum flags from a range of 100 flags of different countries.
There will be other activities for kids including kids ride edition, a written English vocabulary test based on the Atlanta Foundation's educational content and the finals of the inter-school quiz contest. (IANS) .